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The web has become the outreach medium of choice, eclipsing TV, not without reason. Its really powerful, flexible and cheap.
User updateable (content managment /database driven) sites are a timely step beyond the static sites of old. It means among other things that people without web development training can maintain web content, which was actually the plan for of . Its a realisation of the dream of www founder Tim Berners-Lee to make it as easy to put material online as easy as it is to consume it.
The main steps involved are these (see also my FAQS).
Also ive been working on some interesting webserver based applications:
I tend to champion functional, easy to use websites that are relatively light, and free of clutter and whiz-bang-for-the-sake-of-it but its important for me to work closely with site owners to understand their vision and needs.